Too Much Awesome

At the risk of infuriating Mattel’s ever-present swarm of high-circling legal eagles, this week we’re going to talk about Barbie. Specifically, two pretty significant and even, dare I say, bizarre milestones in the history of the line have emerged this week. As I’ve mentioned before, the Mattel, Inc. v. MGA Entertainment battle for custody over [...]

2010 is almost outta here! As the New Year gets closer, let’s steal a glimpse at the year to come. We’re looking at a massive amount of line revivals this year- the 80’s are coming home to roost with major remakes of almost every definitive toy line you remember, and a couple you might not. [...]

I don’t want to jinx this, but I’d really like to see Toy Story 3 receive a perfect 100% at Rotten Tomatoes, thus making the Toy Story series have a perfect score. While it’s most likely not going to happen since at least one reviewer will be jaded for no reason other than to cost [...]

If you haven’t been paying attention, I’m a boy. Shocking, yes? I was born a boy, grew up a boy, and am currently still a boy. This is relevant because today I’m going to talk about Barbies. What could a boy possibly say about Barbies? Plenty, because while I grew up as a boy, all [...]

I was insanely jealous of anyone who had a Power Wheels as a kid. Sure, I was fairly content with my Hot Wheels, but how was I supposed to compete with those kids that could ride around in their toy and laugh at me? I couldn’t, that’s how. And why? Because Power Wheels were beyond [...]

In an interesting turn of events, Isaac Larian, the CEO of MGA, denies that they will be sharing revenue with Mattel to end the infringement case over the popular Bratz dolls.  We reported two weeks ago that the Bratz dolls were subject to heavy pay-outs, but according to Reuters, the matter is still to be [...]

We’re on a roll for reporting Mattel’s various lawsuits.  The toy giant was awarded $100 million in its Bratz ownership suit against MGA Entertainment.  The hip fashion dolls were designed by Carter Bryant while he was under contract with Mattel.