2008’s Biggest Toy Trends

The world is changing, and the world of toys is keeping pace! Toy manufacturers have their fingers on the pulse of society, and are catering to emerging interests and concerns. Here are some of the hottest and most exciting trends in toys:

- Toys Go Digital - Largely inspired by the incredible success of Ganz’s Webkinz, toy manufacturers are starting to build online worlds around the toys they sell in stores. Neopets rivals Webkinz in popularity, while even dolls such as Barbie and Bratz have created extensive websites to stimulate kids’ imaginations. With the advent of online toys, kids and parents are spending more time with their new friends! Read more