Below is the original trailer for the popular animated TV show in the 1980s.

Since the franchise began in 1984, Rainbow Brite has made over a billion dollars in sales, due to toys, coloring books, and other kid-related products.

Playmates says it will honor the “nostalgic” look of Rainbow Brite, but also plans to update her image:

The property’s refreshed design will position Rainbow Brite as a role model who is socially-aware, inspirational and innovative, helping girls develop an inner strength, while focusing on the importance of being confident and caring about the world.

I am speaking from experience that Rainbow Brite has influenced millions of children.  I personally have a friend who helped name her baby brother “Brian” because she had a crush on the Rainbow Brite character of the same name.

Hopefully, the new rendition of Rainbow Brite will strike even deeper!