Too Much Awesome

Back in 1983, Hallmark Cards busted out Rainbow Brite to counter Muriel Fahrion’s older Strawberry Shortcake line from American Greetings. The character had been in development at Hallmark for about two years prior, starting in 1981. Beginning as a greeting card line, the Rainbow quickly stretched into various forms of character merchandise, licensed products, dolls, [...]

Rainbow Brite is coming back to children’s lives, refreshed and updated for a new generation.  Originally a Hallmark division, the Rainbow Brite franchise will now be administered exclusively by Playmates Toys. Below is the original trailer for the popular animated TV show in the 1980s.