Too Much Awesome

At the risk of infuriating Mattel’s ever-present swarm of high-circling legal eagles, this week we’re going to talk about Barbie. Specifically, two pretty significant and even, dare I say, bizarre milestones in the history of the line have emerged this week. As I’ve mentioned before, the Mattel, Inc. v. MGA Entertainment battle for custody over [...]

Lego lost its bid to make the iconic brick shape of its products a trademarked-protected design.  According to ToyNews,

The Toy Industry Association, together with consumers, government, manufacturers, and retailers, have now unveiled plans for a new toy safety certification program in an attempt to enhance toy safety and restore consumer confidence. After last year’s record number of toy recalls, this new program would implement a comprehensive system or accreditation to ensure that toys [...]

- Hasbro’s Littlest Pet Shop Round & Round Pet Town—Hasbro’s Littlest Pet Shop pets are adorable little plush animals, each of which comes with a unique code that allows access to online play. This playset features three floors of exciting pet activities and comes with two pets and lots of accessories. – Transformers Movie Deluxe [...]

With all the thousands of hot new toys coming out every year, a lot of people have been wondering what the most popular toy in the world is. Is it dolls and action figures based on TV shows and movies? Maybe Dora the Explorer dolls or remote-control Wall-e robots? Surely the Nintendo Wii must be [...]

According to a recent study published in the New Scientist, male monkeys have shown an innate predisposition towards toys deemed to be masculine. The study presented a group of male and female monkeys with ‘masculine’ toys with wheels and plush ‘feminine’ toys. Researchers found that although female monkeys played with both sets of toys equally, [...]

Watching the news can leave anyone feeling like the world is in jeopardy.  So one of our missions here at Toy-tma.com is to remember that we have the choice to build the world we want our children to grow up in.  Doom and gloom is a choice, not a reality! And our children learn by [...]