– Transformers Movie Deluxe Figures—These action figures, based on the recent blockbuster hit, transform from Autobots and Decepticons into extreme cars and trucks. The most popular figure is Bumblebee, the star transformer of the movie, who transforms into a yellow 1974 Camaro.

– Rubik’s Revolution—This electronic update of the classic Rubik’s Cube features six games that can be played individually or in groups. The game features lights and sound, and allows the player to unlock new levels and games.

– Ripstik—The Ripstik is a totally new wheeled vehicle, that combines the carving motion of surfing or snowboarding with the wheels and deck of a skateboard. The deck is split in the middle and pivots, so that the rider can handle better and accelerate without pushing off the ground.

- Hannah Montana—Hannah Montana is a Disney character who is an ordinary schoolgirl by day and pop superstar by night. Her show and movie have been extremely popular, leading to the release of dolls and accessories, tooy guitars, lunch boxes, bags, and even her own version of UNO.

- Indiana Jones—This summer’s release of the latest Indiana Jones movie has spawned a whole new generation of toys. Most popular are Indiana Jones LEGO sets, ranging from the River Chase set to the Jungle Duel set. Hasbro’s Electronic Sound FX Whip is also popular.

– U Command Wall-e—Based on the animated movie, this 8” x 13.8” x 11” robot has realistic expressions, light-up eyes, and convincing sound effects. The programmable remote control can execute over 1000 action combinations, and the robot has real tread motion.

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- Toys Go Digital – Largely inspired by the incredible success of Ganz’s Webkinz, toy manufacturers are starting to build online worlds around the toys they sell in stores. Neopets rivals Webkinz in popularity, while even dolls such as Barbie and Bratz have created extensive websites to stimulate kids’ imaginations. With the advent of online toys, kids and parents are spending more time with their new friends!

- Toys Go Green – Parents don’t want to feel like they’re giving their children synthetic or harmful toys, or that they’re setting a bad example for them. In response to this, most leading toy companies have expanded into eco-friendly toys that are made of organic or recyclable materials and use less packaging.

- Due to recalls and scares in recent months, there has been a significant backlash against toys made in China. Distributors are increasingly looking for products made in the United States or Europe.

- Another backlash in the toy world has been against the rise of edgy or ‘trashy’ dolls. Wholesome toys like Webkinz have enjoyed incredible success, while Barbies and similar dolls have toned down their edgy attempts to appeal to teens and tweens.

- Of course, safety is still of the utmost importance to concerned parents. Parents are asking questions about the materials and manufacture of the toys they buy, and toy companies have been forced to respond. Many of the most successful manufacturers now not only meet but exceed safety regulations.

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