Toy News announced the winners today of the annual Toy Fair in London. The winner of “2009 Toy of the Year” is the Ben 10 action figure series by Bandai. One of the most popular figures in this series is the DNA Alien Big Chill.
The Ben 10 Franchise has been growing in popularity ever since 2005, when Cartoon Network aired the sneak-peak pilot during the last week of the 2005 holiday season. Four seasons later, and with dozens of product tie ins, Ben 10 has emerged as the most popular American cartoon franchises of the decade.
For more info about this hot toy series, check out our review of: Ben 10 Games.
Here’s the list of the other big winners from this years Toy Fair, as reported by Toy News:
Creative Toy of the Year: Cup Cake Maker, Character Options
Innovative Toy of the Year: Elmo Live, Mattel
Film License of the Year: High School Musical, Disney
Collectable Toy of the Year: Go Go Crazy Bones, Magic Box
TRA Special Recognition: Esdevium Games
Pre-School Range of the Year: In the Night Garden, Hasbro
Construction Toy of the Year: Lego
Girls’ Range of the Year: Sylvanian Families, Flair
Boys’ Range of the Year: Ben 10, Bandai
Pre-School Toy of the Year: Kidizoom Camera, VTech
Girls’ Toy of the Year: FurReal Biscuit My Lovin’ Pup, Hasbro
Toy of the Year: Ben 10 Action Figures 10” and 15”, Bandai
Supplier of the Year: Playmobil