We’re on a roll for reporting Mattel’s various lawsuits. The toy giant was awarded $100 million in its Bratz ownership suit against MGA Entertainment. The hip fashion dolls were designed by Carter Bryant while he was under contract with Mattel.
Bryant is most famously known for his Barbie design work, escpecially the high-class Barbie series from the early 2000s known as Grand Entrance Barbie.
When Carter left Mattel, he took his Bratz sketches with him. And that’s what Mattel won the rights for, as well as the sizable damages from Carter’s new partner MGA.
Mattel’s beef in understandable. Ever since Bratz came on the market in 2001, Barbie has been losing her place in little girl’s hearts around the world. Meanwhile, the Bratz dolls were awarded the Toy Industry Association’s People’s Choice Toy of the Year Award, as well as the Family Fun’s Toy of the Year award.
Bratz may never give the mantle back to Barbie. The line of dolls and accessories have successful been spun into new music albums and a popular children’s show as well.